28 Feb 2011, Posted by Jim in brands, design, 0 Comments
I recently read a Wallpaper article about Uniqlo’s CEO – Tadashi Yanai. While the man behind the company is brilliant, what interested me more about Uniqlo was their game-changing approach to the fashion industry. As Yania stated, “We are at the cultural and economic crossroads of the modern world.” And so true they are. Why - the brand appeals to a myriad of audiences by marrying high quality and style, great prices and service, and an accessible approach. Their business approach is also threatening the traditional business model of fashion. Read the article (in the March 2011 print edition) and learn. Watch out Milan, Paris, London and New York.
Images from: NYTimes.com, Uniqlo.com