Luke. I Am Your…Greenpeace Advocate.

29 Jun 2011, Posted by Samantha in brands, 0 Comments

We all know the “go big or go home” attitude of the larger than life Superbowl advertisements that captivate us between kick-offs and touchdowns. But who would’ve thought the spoofs of such ads would be equally as awesome, and quite possibly have even more of an impact. 

Unless you were hiding under a rock, you’ve probably seen the commercial entitled “The Force,” for Volkswagen’s 2012 Passat, featuring a little boy who thinks he has the powers of Darth Vader. If you haven’t seen it, it’s adorable and worth a watch below:

But how quickly can one of the most memorable, award-winning commercials of the year be turned on its head? Just ask the folks at Greenpeace. Apparently, there has been some dissent among VW and Greenpeace, who has implored the car company to cut back on its CO2 emissions. Upon their refusal, Greenpeace teamed up with an anonymous advertising agency to create this clever response:

The advertising industry sometimes leaves a bad taste in peoples’ mouths, often influencing people to buy products that are neither good for them nor the environment. But every once in a while, an ad like this is used to expose something bad and to promote something better-for us, and for our planet. Could this commercial be a launch pad for other equally effective “spoofs”? If so, the landscape and strategies of the top-gun advertising agencies with controversial clients could be altered significantly, could they not? What do you think?