thisMoment Visits The CO-OP Office

26 May 2011, Posted by Samantha in coolshit, 0 Comments

Every Thursday we step away from our computers for about an hour and immerse ourselves in presentations by our peers. Topics range from social issues, to personal adventures to technology to a lot more. We would like to share our inspiration with you!

We were lucky enough this past Thursday to have Scott Greenberg from thisMoment, present to us on what thisMoment does, and what it means for the future of social media integration.

thisMoment introduces something called a Distributed Engagement Channel (DEC), which unites disparate social media environments  under one “cutting edge” content presentation, with real time inputs and updates. Sounds pretty complicated, right? Well, look at this way: imagine if you could interact with Youtube, Twitter, Facebook, and a company’s content website all without navigating through different URL’s. Ah, all of the sudden this is starting to sound pretty simple. And awesome.

thisMoment capitalized on the limited nature of Facebook, Twitter, and Youtube’s platforms (no offense, guys). On such platforms, you have the freedom to share a variety of thoughts, pictures, videos, etc. but you are restricted to the confines of that specific website. By using a DEC, which can be inputted into any site that allows it (certain sites don’t allow it yet, but should soon), you can create a custom way to unite all aspects of a brand’s social media efforts.

In a nutshell, Scott had me at Harry Potter. If you’re like me, you’ve visited Harry Potter’s Youtube Channel to watch The Deathly Hallows Part 2 Trailer upwards of 100 times…this week. And most of you have probably never realized that the reason why it is so interactive is because of the work that thisMoment specializes in. You can watch the real time updates of Facebook and Twitter comments, input your own, and watch the trailer simultaneously. There’s also areas where you can purchase part 1 of The Deathly Hallows and enter a contest to win a trip to London for the premiere (please don’t enter; it will help my odds). The same goes for the Pirates of the Caribbean Channel, and several others.

thisMoment also worked with Disney to create the “Let The Memories Begin” website, where users can upload their own videos and photos of their disney experiences, which Disney then projects to the masses. It’s just another way thisMoment allows the users of the sites and the consumers of the product to interact with the brand in ways that the majority of web platforms don’t.

Visit thisMoment and check out the other Cool Shit they’ve done!

 

Images via Youtube.com & Disney.com