“What’s Branding?” – by Jane Simmonds

31 Mar 2011, Posted by Rupam in awareness,brands,do not use this category, 0 Comments

In the past, the “What’s Branding?” section has featured our clients, friends, architects and various industry professionals. Today we would like to share with you insights from Jane Simmonds, Managing Partner of Conran Design Group and a leading member of Havas Design+.

Jane Simmonds, Managing Partner, Conran Design Group

‘Helping businesses create and maintain an attractive and meaningful conversation with their target audiences, to build preference and loyalty’

‘It’s easy to say Google or Apple but taking ‘favourite’ to mean something more personal, I like Chanel – the brand remains resolutely and fabulously chic, protecting limited lines in perfume and clothing while being a household name. For a brand that delivers products that make a difference I love Clarins and for an unpretentious brand with products that do what they say they’re going to do with the minimum of fuss, Boots Botanics range.’

‘Amazon continues to set the pace, keeping up healthy dialogue with their customers through being fast, easy, uncomplicated and above all, helpful. But surprisingly also Ford, who last year launched the new Fiesta in China using social media to terrific effect.’

‘Lots…a hard economy ensures change is inevitable and pretty constant. One in particular is that branding agencies are really starting to own ‘tone of voice’ and the word is now as central to brand as the graphic.’