Get ready for Diesel’s new campaign

25 Mar 2011, Posted by Neves in art,brands,current events / news,design,lifestyle, 0 Comments

After a successful ‘Be Stupid’ Campaign, Diesel is taking it up a notch with their new campaign ‘Diesel Island’. Get ready for a visual feast as this campaign unfolds. Taking its cue from ‘Lost’, Diesel created its own island where rules are written by skimpy youngsters, taking showers together and running around naked. Its what they call ‘the land of the stupid, home of the brave.’





























































































www.diesel.com/island