Re-live history through Augmented Reality

25 Jan 2010, Posted by Rupam in technology,topics, 0 Comments

Download Layar onto your phone and hold your phone in-front of you like a camera and what it shows you is digital information on top of reality through the camera of your phone.

Not only will this app let you get information on what’s around you right now, but you could also view what an upcoming architectural masterpiece may look like, or it could take you back in time and let you re-live history – making your travels a lot more fun.

(Image Above) Renowned architects MVRDV are currently working on a public market project in Rotterdam which is scheduled for completion in 2014. With LAYAR, people can already see what this structure is going to look like.

(Image Above) You could go down “Abbey Road” in London and see the Beatles by pointing your phone to the zebra-crossing!

(Image Above) Various artists are creating new art and new ways for people to interact with their work.

And the cool part of this app is that it is user generated – so people with basic programming skills could create a Layar for people to experience.

Layar and other augmented reality apps are a new avenue for marketers and advertisers to explore.