“Intelligently Combined”

30 Jan 2010, Posted by Neves in brands,design, 1 Comments

Despite the fact that the futuristic Rubik’s Cube was grounded more in fantasy than reality, the visual effects company Digital Domain had to make sure that the parts fit together seamlessly and logically as they would in real life. To put the piece together the creatives faced a challenge to design and orchestrate each movement so that the logic remained true.

The piece was directed by Carl Erik Rinsch and produced by Markenfilm GMbH & Co. The creative agency for the project was Kempertrautmann Gmbh.

The video below shows the making of the film.