City of Melbourne

09 Dec 2009, Posted by Neves in brands,design, 1 Comments

I came across this amazing identity project for the city of Melbourne. As the designers say, the aim was to reflect the city’s cool sophistication on the world stage, capture the passion of its people, and provide the city with a unified, flexible, and future-focused image. In doing so they achieved a brand that is immediately recognizable, creative, cultural and  sustainable. A brand that is a celebration of diversity and personal interpretation that is both future-proof and iconic.

Created by Landor,  this identity is a true mix of modern design and creative impetus that is distinct and memorable.

The Old Identity

New Identity