http://www.co-operationblog.com/2009/11/lee-clow-father-of-apple-advertising-steps-down/ CO-OP blog Thu, 07 Feb 2013 14:01:13 +0000 hourly 1 http://wordpress.org/?v=3.1.2 http://www.co-operationblog.com/2009/11/lee-clow-father-of-apple-advertising-steps-down/comment-page-1/#comment-10 Jason Thu, 05 Nov 2009 16:37:05 +0000 http://www.co-operationblog.com/?p=275#comment-10 Good point, Alyssa. I've always found it strange when dead people are used for advertising (not that they all are), since they naturally couldn't approve their use, but I think this campaign isn't only "hijacking" these characters to sell computers. I like to think they are also celebrating these people for thinking and succeeding by being different. Just my thoughts... Thanks for the comment! :) Good point, Alyssa. I’ve always found it strange when dead people are used for advertising (not that they all are), since they naturally couldn’t approve their use, but I think this campaign isn’t only “hijacking” these characters to sell computers. I like to think they are also celebrating these people for thinking and succeeding by being different. Just my thoughts…
Thanks for the comment!

]]> http://www.co-operationblog.com/2009/11/lee-clow-father-of-apple-advertising-steps-down/comment-page-1/#comment-9 Alyssa Wed, 04 Nov 2009 21:01:00 +0000 http://www.co-operationblog.com/?p=275#comment-9 As effective as the "Think different" campaign is - meaning the ads really cut to the quick emotionally and aesthetically - I have to say I more take to the side of those critical of the campaign, in that I end up feeling more like apple has hijacked these great figures. As effective as the “Think different” campaign is – meaning the ads really cut to the quick emotionally and aesthetically – I have to say I more take to the side of those critical of the campaign, in that I end up feeling more like apple has hijacked these great figures.

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